The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and ...

You know that moment in the supermarket when you’re staring at the drink cooler and everything looks the same until you spot ...

PEP leans on innovation with zero-sugar drinks, protein snacks and cleaner ingredients to drive its next growth wave.

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines ...

In a world obsessed with new product announcements, it’s sometimes amazing to see just how excited fans get about retro products. We see it happen in fashion, with trends constantly making a return; ...

PepsiCo has resolved a lawsuit accusing it of falsely marketing its Gatorade protein bars as good for you, though they ...

Quench your thirst with a Sparkling Ice drink. We tested out 17 different flavors to select the best from the worst. Some ...

PURCHASE, NY. — PepsiCo, Inc. is keeping up with the better-for-you boom with the debut of its Gatorade lower sugar line. Gatorade Lower Sugar is formulated with 75% less sugar than Gatorade Thirst ...

In prepared remarks accompanying PepsiCo’s Q3 earnings report, the company committed to “optimizing our advertising and marketing spend to drive greater ROI,” under a section listing steps the company ...

PepsiCo expressed confidence Thursday that new products -- including protein-infused Starbucks coffee, low-sugar Gatorade and Doritos with all-natural ingredients -- will boost flagging consumer ...

Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting.PepsiCo, which also makes Doritos, ...