PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Formulated with more than 40 percent skin care ingredients, the foundation aims to emphasize both color payoff and skin care ...

From luxe two-piece sets to elegant blouses, our shopping writer rounds up the TikTok fashion finds for women in their 30s ...

During the hot weather, keeping your makeup intact can feel like an impossible task. But there are tried and tested ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...

Joey King looked ethereal as she walked the red carpet at the 2025 Critics Choice Awards on Friday night in Santa Monica in a ...

After her performance for guests including Cooper Koch and Nicole Richie, the singer shared her love for the French brand and ...

Ellie Devanny's video went viral in March 2024 and she continues to earn money from it almost a year on - now she's returned ...

However, in recent years, a growing number of Nigerian men are challenging these norms by embracing makeup, using it as a ...

In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.