As part of its ongoing push to become more eco-friendly, Mars Inc. hopes to raise consumer awareness of the importance of reduce, reuse and recycle by giving a second life to some of the company’s ...

Mars, which has been on a five-year quest to achieve gender parity in its ad, says it’s hit the equality zone, with females making up 49.9% of its on-screen ad imagery. That’s a 51% increase since it ...

Mars has announced that the brand is kicking off 2023 with a return to the Super Bowl - and a specially commissioned ad for M&M'S. The new 30-second spot, produced by BBDO New York, will air during ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

MCLEAN, Va., June 21, 2023 /PRNewswire/ -- Today Mars introduced results from research commissioned with the Geena Davis Institute on Gender in Media to assess representation of gender, race, identity ...

The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising. Andrew Clarke, Global ...