United States Men's National Soccer Team defender Tim Ream (13) during a FIFA soccer match between Senegal and the USA on May ...

Major beverage brands are launching campaigns as official sponsors for the FIFA World Cup 2026, with Coca-Cola, Michelob ...

As die-hard soccer fans get ready up for World Cup matches so are metro Detroit bars, restaurants and other venues. Fans can ...

The Lunchbox cocktail uses light-bodied, crisp Coors Light as the base and follows a Jägerbomb-style build with a shot of ...

Marlborough and Franklin will host free FIFA World Cup Fan Zone events, featuring live matches, food and family fun.

FIFA is hosting fan events in the five boroughs and Harrison, New Jersey, where hubs — such as Rockefeller Center in ...

The summer heat is rising, and so are the stakes for the world’s biggest beer producers. With the FIFA World Cup returning to ...

NEW YORK AND MEXICO CITY (Wednesday, June 3, 2026) – Major League Soccer (MLS) and LIGA MX have unveiled details for the 2026 Michelob ULTRA Campeones Cup – the annual clash between the reigning MLS ...

Football may be the last bastion for beer, booze and heavy drinking: but the 2026 World Cup is already shaping up to be very ...

Soccer has officially outgrown the stadium. Look around any city right now and the cultural shift has the pitch dominating the pavement, and jersey culture has become the defining uniform of modern ...

A sharp pivot toward health-focused consumers and sports fans helped Michelob Ultra gain more than 2 percentage points in ...

Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob ...