Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

The league’s new format, a mini-tournament with four teams and three games, is a chance to make the All-Star Game more appealing.

Some of today’s biggest celebrities will be on hand and on the court as the 2025 NBA All-Star Celebrity Game tips off this afternoon.