The Sporting News' betting team dives into the Super Bowl 59 Gatorade shower prop, analyzing past results and recent trends ...

Luka Doncic’s Lakers debut has the basketball world talking. That includes its corporate sponsors — namely, Gatorade.

Shortly after being drafted No. 1 overall in 2024, Caitlin Clark inked a multi-year deal with Nike. As she continues her relationship with the iconic brand, they reportedly plan to showcase her on one ...

Kentucky Mr. Basketball, is the lead plaintiff in a suit filed against the NCAA in the Eastern District of Kentucky. What to ...

Garrett Waggoner and Andy Gay came up with their idea for flavored-water startup Cirkul as Dartmouth football teammates — and ...

Kerr has a $1 million endorsement deal with Nike, and a reported $600,000 per season contract with MasterCard, with the ...

What you should knowThe Eagles' Super Bowl parade begins at 11 a.m. Friday and will march up Broad Street to the Philadelphia ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

In their last two Super Bowl wins, the Chiefs used the same Gatorade color — purple —to shower head coach Andy Reid. If they ...

Here's a look at the Gatorade odds, which colors have been used in recent history and where we're sprinkling some cash this year.