Mattel and OpenAI have entered a strategic collaboration aimed at integrating advanced AI—via tools like ChatGPT ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Silverman added that AI has the power to broaden the reach of Mattels' brands in new and exciting ways. For Malaysian families, this might mean smarter toys or games that blend physical play with AI ...