Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Drafted on April 1, 1976, the foundational contract laid out the initial ownership split: Jobs and Wozniak would each hold 45 ...

“The Apple logo is simple, symbolic and adaptable,” Logan says. “The rainbow-striped version of 1977 highlighted the Apple II’s color graphics. Later monochrome and flat versions reflected evolving ...

The historic 1976 contract establishing Apple Computer Company, signed by Jobs, Wozniak, and Wayne, returns to auction at Christie’s. Estimates hit $4 million.

Here are seven rare listings on eBay that may not be the cheapest, but will surely make an Apple fan’s Christmas.

You can present your Digital ID at TSA checkpoints in more than 250 airports across the US. You can present your Digital ID at TSA checkpoints in more than 250 airports across the US. is a news writer ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a colorful presentation of the Apple logo, and according to AdAge, the ...

Think you know all there is to know about the Apple logo? Do you know why it's an apple and why it has its famous bite mark? Can you recall the original Apple logo and can you compare it to subsequent ...

In mid-October, Apple quietly rebranded Apple TV+, saying, “Apple TV+ is now simply Apple TV, with a vibrant new identity,” as part of its announcement for the streaming debut of F1: The Movie. While ...

Apple has unveiled a colorful new animated logo for its streaming service, featuring a rainbow design that marks a significant visual departure from its previous branding. The animation, which ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ ...