SunnyDays Entertainment, which sells the Squeeze Strawberry toy, told CR that the gel inside the toy is polyvinyl alcohol, ...

Parents shopping for smart toys this holiday season are not just buying plush animals and plastic robots. They are inviting ...

China's AI toy industry is growing as Beijing pushes companies and consumers to integrate the technology.

T-Mobile’s chief brand and communications officer shares how brands can successfully collaborate with blind box toy brands.

New research from Public Interest Research Group and tests conducted by NBC News found that a wide range of AI toys have ...

To research the cutting-edge toys, NBC bought and tested five popular ones that are marketed toward Americans this holiday ...

A Dallas mother created the "Finding Jesus" interactive Christmas countdown activity set. Its plush doll and puzzle pieces ...

Discover the best puzzle toys and interactive enrichment picks that help dogs stay mentally engaged, calm, and genuinely ...

You can also find the 12-inch talking Mario, Yoshi, and Bowser figures at multiple retailers.