More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

Google said during its latest earnings call that its short video product, YouTube Shorts, has crossed 50 billion daily views.

YouTube Shorts is fast catching up with Instagram Reels in India: Records 3940% growth in 2022 India's infatuation with short-form videos leads to a growing obsession with platforms like Instagram ...

LOS ANGELES — YouTube on Tuesday rolled out new revenue-sharing tools for content creators on its YouTube Shorts video product in its latest effort to counter TikTok’s unequaled growth.

With a TikTok ban on the horizon, YouTube Shorts product lead Todd Sherman talks about getting the algorithm right and listening to creators.

The Google-owned giant is putting the squeeze on rival video platform TikTok by launching revenue-sharing for YouTube Shorts.

The links will direct viewers away from Shorts (which can't display pre or mid-roll ads) to long-form videos, which support both ad products.

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S ...