Sportswear and culture have always been intertwined, and as any sneakerhead or fashionista can attest, Reebok has a long ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality ...

When Allen Iverson signed his endorsement deal with Reebok in 2001, it was clear he was cashing in on more than just sneakers ...

Foot Locker is selling Retro Reebok Allen Iverson shoes for as much as $90 off right now. Listed below are three of my personal favorites. Grab yours before they're all sold out.

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Allen Iverson celebrates 50th birthday with Terrell Owens, A.J. Brown, and more at star-studded Sneaker Ball and dinner ...

Allen Iverson and Shaquille O'Neal play in the NBA on Dec. 16, 2009. Nathaniel S. Butler/NBAE via Getty. Iverson and O'Neal were named vice president and president of Reebok's basketball division ...

Shaquille O’Neal and Allen Iverson are joining forces to revive the Reebok brand they helped make iconic. In the Netflix docuseries, “Power Moves," premiering this week, the Hall of Famers ...

Shaq is leading a new era for the Reebok brand that bet on him in the 1990s. His leadership is highlighted in the Netflix ...

LOS ANGELES — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...