The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to revive the brand's basketball shoes.

When Allen Iverson signed his endorsement deal with Reebok in 2001, it was clear he was cashing in on more than just sneakers ...

In Shaquille O’Neal and Allen Iverson’s heyday in the NBA, the Reebok brand was considered among the best footwear in basketball. In O’Neal, the brand had the larger-than-life personality ...

Sportswear and culture have always been intertwined, and as any sneakerhead or fashionista can attest, Reebok has a long ...

Allen Iverson celebrates 50th birthday with Terrell Owens, A.J. Brown, and more at star-studded Sneaker Ball and dinner ...

Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

Allen Iverson is financially set for life after signing an exclusive endorsement deal when he joined Reebok over 20 years ago in 2001.

Allen Iverson and Shaquille O'Neal play in the NBA on Dec. 16, 2009. Nathaniel S. Butler/NBAE via Getty. Iverson and O'Neal were named vice president and president of Reebok's basketball division ...

LOS ANGELES — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...

LOS ANGELES (AP) — Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped ...