The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

This week in Aspen marks the debut of Shaun White's Snow League ASPEN, Colo. -- Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those ...