With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...
Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...