Starbucks CEO wants to give customers 'the right vibe': Changes coming to stores, menu
With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...
Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Brian Niccol’s 6-month update on Starbucks turnaround plan
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...
On the menu for Starbucks: DEI, layoffs, and its CEO’s corporate jet use
Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...
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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
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Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks CEO announces major update on turnaround plan
As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...