The first new ad format is called "Advertising Showroom," which places a large ad next to the Copilot text box. Microsoft says this setup lets users interact with products in a wa

Newer Windows PCs have included a special Copilot key for about a year now. The Copilot key is meant to be a dedicated way to bring up Microsoft’s Copilot AI assistant, although some people never use it and have turned to repurposing the Copilot key for other actions.

Microsoft is reportedly eyeing more of its own AI models into Copilot and reduce dependency on OpenAI. It’s also exploring rivals such as DeepSeek and Meta.

Hold Alt + Spacebar for two seconds, and Clippy 2.0 is all ears Microsoft has added yet another Copilot tweak for Windows Insiders. Hold down Alt + Spacebar for two seconds, and the AI assistant will pop up for a voice chat.

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to allow brands to create their own AI agents to sell you stuff.