Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

Hari began his illustrious career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM ...

With over 25 years of experience spanning media, entertainment, and advertising, Mausumi Kar stands as a seasoned leader in ...

GroupM Motion Entertainment, GroupM’s content investment, production, and distribution arm, and the Film Critics Guild, India ...

According to the head of Digital Investments at GroupM, avenues like community management, efficient usage of data, and ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...

Advertiser WPP is short on good news for investors. In a best-case scenario, CEO Mark Read reckons the $9 billion UK firm can ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.

The World Federation of Advertisers, WPP's GroupM and spirits marketer Diageo have asked a federal judge to throw out a lawsuit by Rumble, which claims they wrongly conspired to deprive the ...