KPop Demon Hunters has been riding a wave of massive success since its release on June 20, topping global music charts with its hit soundtrack and winning praise for its fresh take on the K-pop world.

Hybe, the South Korean entertainment giant behind BTS and Seventeen, is gearing up to launch a new office in the country between September and October this year. This isn’t just about expanding ...

HYBE is setting up a subsidiary in India by 2025 to tap into the country’s vibrant music market and digitally savvy youth. This strategic expansion seeks to blend K-pop’s global success formula with ...

Business-to-business (B2B) companies with limited consumer exposure are increasingly turning to collaborations with K-pop ...