The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for now.

WhatsApp will be showing ads in the Updates tab which is used by 1.5 billion people every day across the globe.

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

Artificial intelligence (AI) continues to be the topic of discussion these days. It seems that every week, there's a new ...

WhatsApp, long known for its ad-free messaging, is about to break with tradition and introduce advertisements for the first ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...

Meta Platforms Inc. keeps writing bigger checks in pursuit of its artificial intelligence strategy, and traders keep cheering ...