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Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, when the current Nike contract ends. Tennessee left Adidas in 2014 to sign with Nike, and Nike’s amended deal runs through 2026.
Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
15 Aug - It was reported that sports brand Nike USA is now suing Edison Chen and his company for a breach of contract. The ...
From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of ...
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