Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Chelsea’s progress has been tidy, but PSG swagger into Madison Square Garden on a thunderous run. The French champions ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

AJ Dybantsa Makes Big Move on Wednesday to Expand His $4.1 Million NIL Portfolio originally appeared on Athlon Sports.

With colleges allowed to directly pay athletes for NIL beginning July 1, the University of Akron has unveiled its Competitive ...

Betting sites have him at 4/1 to score first or last, or you can get 5/4 on him scoring at any time. They are also offering 4 ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

And this week, in a Liga MX boardroom nearly 1,500 miles from his hometown, he finally got his team.

The Texas Tech football team loaded up on talent in the transfer portal for the 2025 season. These additions were the best ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.