The tale of two "code red" alerts, three years apart, highlights that even a buzzy AI pioneer like OpenAI can face competitive pressures.

OpenAI has declared a "code red" as Google threatens to unseat the AI industry's early leader, according to the Wall Street Journal. Technology journalist Jacob Ward joins CBS News to discuss.

Recently, Google introduced Gemini 3, which the company called its "most intelligent" AI model yet. So far, the AI leaderboards agree, with Gemini 3 surging ahead of rivals like ChatGPT at LMArena. Now, OpenAI head honcho Sam Altman has reportedly declared "code red" at the company in response to increased pressure from competitors.

The call comes after Google released its Gemini 3 AI model last month that gained praise for its capacity to reason and code.

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch Disrupt.

There is cutthroat competition for Australian AI customers and some start-ups say OpenAI is starting to lag the likes of Google and Anthropic.

OpenAI has made huge spending commitments totaling more than $1 trillion. Those include a $300 billion cloud-computing deal with Oracle and a $250 billion arrangement with Microsoft. OpenAI is valued at around $500 billion and expects to reach over $20 billion in annualized revenue this year.