For the first time ever, Oura Ring is marking down its latest iteration, the Oura Ring 4, for Prime Day. We're pointing out this deal so you can score our favourite smart ring at a discounted price. Oura is doing a 15% discount on their brand new tech across the board, which means you can score your colourway of choice.

The Oura Ring 4 is our choice as the best smart ring, and its Brushed Silver variant is on sale for the first time during Amazon's Prime Day at 15% off.

In honor of Prime Day, Amazon is going against the norm with the first-ever price cut on Oura Ring 4: With a 15% reduction on all sizes, you can now buy the Oura Ring 4 in silver, size 10, for $297 from $349. Other sizes are also on sale, but some of them are already sold out.