"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

Heer notes that Gurman’s story didn’t start this rumor; it was preceded by an analyst’s call for Apple to buy Perplexity.

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most ...

The deal would mark Apple’s biggest-ever acquisition and signal a strategic shift toward building its own AI search ...

Apple has long been rumored to be working on an Apple-branded search engine, and yet nothing has ever materialized.

Bank of America referred to the possibility of Apple's purchase or partnership with the AI startup as being "positive for shares that are currently in the penalty box," since the company has been ...

Apple is reportedly in talks to acquire Perplexity AI to bolster its AI capabilities. Although no formal offer has been made, ...

Talks are still at an early stage of development, but the deal underlines how much Apple is prioritizing its mission to ...

The first beta made its rounds the same day iOS 26 was announced, and Apple has officially launched beta 2 with some ...

Bank of America referred to the possibility of Apple's purchase or partnership with the AI startup as being "positive for shares that are currently in the penalty box," since the company has been ...

Apple’s reported interest in acquiring Perplexity AI could boost its AI capabilities and offset risks tied to its Google ...

Learn how to create reusable Apple Notes templates to save time, boost productivity, and streamline your workflow with this ...