Agencies are racing to build systems that let marketers run campaigns on their own, signaling a new phase in the battle with tech giants over advertising dollars.

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning ...

Join the Editors Roundtable to prepare for 2026 agency changes, with practical guidance on structure, talent, pricing, AI ...

Behind the year's biggest sports breakthroughs.

Pop Mart U.S. marketing exec on how blind box phenomenon, nostalgia and cross-generational appeal made the doll brand a ...

Walton Goggins, portraying the Grinch, helps Walmart hype its Black Friday deals, available Nov. 25-30.

The global effort by Uncommon asks creatives to stop hesitating and start making as D&AD enters its 2026 award season.

The effort includes a two-part physical gesture to remind fans that mental health is as critical as physical health.

Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what ...

Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what ...

Currency Advisory Group is the latest example of agency leaders starting something other than a traditional agency.

The former Colle McVoy and Saatchi & Saatchi executive is striking out on his own with First Rodeo.