After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

Political advertisers are falling short in their digital investments, according to an analysis of the 2024 digital landscape.

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.