Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview.

In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...