Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance.

Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.