I analysed 72,000 movies to find out how often characters say "I love you" and what happens next. The results reveal how ...

When a horror movie has a massive budget, what subgenres do producers gravitate toward? Before diving into that, let’s define ...

Theatrical cinema is evolving. Shrinking windows, hybrid releases, premium formats, event films, Gen Z trends, and AI-driven ...

Filmmakers who focus on a particular genre or style often gain traction faster. Audiences and industry professionals remember ...

South by Southwest (better known as SXSW) is a festival like no other. It’s a sprawling, high-energy convergence of film, music, and tech that transforms Austin into a whirlwind of screenings, panels, ...

My film data work is all about understanding how the industry really works - helping filmmakers get their films funded, seen, and made. I also consult Guinness World Records on movie-related records.

My work on film festivals explores how they really operate - what they screen, how selections are made, and how filmmakers can get the most out of them. From strategy to stats, it’s all about making ...

This article is part of my Filmmakers' Roadmap series, offering practical, career-focused advice for filmmakers looking to get ahead. Whether you're breaking in, levelling up, or navigating industry ...

This article is part of my Horror Deep Dive series, where I explore the mechanics, trends, and hidden patterns of the horror genre. Whether you're a filmmaker, writer, or just a fan of fear, these ...