Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...

Articles written by Eshu Sharma ...

The new postproduction hub redefines cinematic standards, offering select advertising collaborations with a focus on ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...