Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

German company Henkel, which owns consumer brands including Persil, Perwoll, Bref, Schwarzkopf and Syoss, has consolidated ...

For the fifth anniversary of its Equity Upfront, Mediabrands launched its first iteration of SheFront. Held as part of this ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

Sharma’s career mirrors the company’s growth: from roughly INR 150 crore in revenue when he joined to closing FY25 at INR ...

When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

The digital film highlights Calista’s stain-resistant technology and its role in stress relief.

This appeared in Campaign Red.

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates how sharing unique talents and gifts can strengthen communities. Through ...

Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why ...

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the ...