Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...

With Chatmeter’s new Review Generation tool, multi-location brands can build credibility by driving three times more customer reviews in half the time. Customizable email, SMS and QR code templates ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered ...

The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s ...