Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard Business Review shows that campaigns featuring nano and micro-influencers ...
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...
"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. So where are we at with TikTok and what’s coming ...
The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...
Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...
“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...
State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive ...
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