Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Secondo il Rapporto annuale sul marketing 2024 di Nielsen, il 72% dei responsabili marketing a livello mondiale prevede un aumento dei budget pubblicitari per l'anno prossimo. Ma più spesa per i media ...

As mulheres da AANHPI têm 83% mais probabilidade de gastar mais de US$ 500 em cuidados com a pele NOVA YORK - Os consumidores asiático-americanos, nativos do Havaí e das ilhas do Pacífico (AANHPI) ...

La demografía de los consumidores en Estados Unidos está cambiando rápidamente. Necesita saber quién es su consumidor local, así como sus comportamientos únicos y lo que les motiva. Las perspectivas ...