Sydney – October 13, 2025 – Australia’s insurance sector is showing renewed strength and confidence, with total advertising spend across insurance brands increasing 4.7% year-on-year, according to new ...

MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...

Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach the right audiences through the right channels. The Record is a quarterly report card on ...

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of Nielsen, ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released “The 2026 Upfront Planning Guide,” which takes an in-depth look at ad ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.