The Drum10h
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Festival
From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how ...
The Drum10h
Ad of the Day: Le Chameau goes for a romantic festive walk in Christmas spot
London agency Calling worked with the French wellington boot brand. Christmas might be known as a time for consumption, but it’s also a lovely time to reconnect with loved ones and nature, often ...
Folklore, nature and Irish poetry at the heart of Le Chameau’s Christmas ad
The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s ...
The Drum1d
This campaign by Ogilvy turned Kenya's delivery riders into a fleet of first responders
Winning The Drum Awards for Social Purpose in the Brand Partnership category was a campaign by Ogilvy for MyDawa and the ...
The Drum1d
Why Avon created a reverse make-up tutorial to draw attention to gender-based violence
Winning The Drum Awards for Social Purpose in the Video and Film category was Avon with a Reverse Make-Up Tutorial that aimed ...
The Drum1d
The story behind the first employment network for people with Down Syndrome on LinkedIn
Winning The Drum Awards for Social Purpose in the Social Media For Good category was FCB Canada for the Canadian Down ...
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As American minority voices are silenced, the Banned Book Club is ensuring access for all
Winning The Drum Awards for Social Purpose in the Charity or Not for Profit category was a campaign called 'Banned Book Club' ...
How Spotify’s video ads became a game-changing must-buy for media agencies
Winning Gold in the B2B category at The Drum Awards for Digital Experience is Spotify’s ‘Spreadbeats.’ Here is the ...
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How this brand is changing the game with sustainable football boots
Winning The Drum Awards for Social Purpose in the Integrated Campaign For Profit category was Sokito for its sustainable ...
Why Lifebuoy put thermometers on its packaging to prevent Indonesia’s biggest killers
Winning The Drum Awards for Social Purpose in the Healthcare and Pharma category was Edelman and Unilever for the Lifebuoy ...
Michelob’s real-versus-virtual F1 race really cut through in crowded category
Winning Best AR/VR Experience at The Drum Awards for Digital Experience is AB InBev brand Michelob Ultra’s ‘Lap of Legends.’ ...
NPR, WSJ & The Guardian on how Trump’s return will impact the ad biz for publishers
As the dust settles, the ad industry finds itself at an inflection point. Leading publishers like The Wall Street Journal, ...