Bad Bunny, who will perform the halftime show at the 2026 Super Bowl, overtook Taylor Swift this year as the top artist globally. Swift was recognized with the title last year after racking up more than 26.6 billion global streams in 2024. In the U.S., Swift was recognized as the 2025 top artist of the year.

*A lot* is new this year.

Spotify added new features to its Wrapped package after the 2024 iteration was criticized by fans as its “worst” effort ever.

Spotify Wrapped returns to its data-driven roots with new interactive features, deeper insights, and social experiences designed to revive its fan-favorite feel.

Spotify Wrapped is "the thing that's most looked forward to," said one Spotify leader. "It's also the thing that gets the most scrutiny."

Despite some issues this year, it’s overall been a positive one for Spotify thanks to the firm's newfound rigor around restricting AI music, and the launch of Spotify Lossless. To round things out, Spotify Wrapped 2025 is a graphical memory to hit it home with users.

David Amorim is a medical anthropologist and researcher at the Marcus Institute for Aging Research, which is affiliated with Harvard Medical School.