While the Texas Longhorns baseball squad continues to hit the jackpot in Las Vegas this weekend, one true freshman has turned ...

If you're looking for cash cows on the Forty Acres, you might find yourself at Darrell K Royal Memorial Stadium or the Texas ...

Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Playfly Sports has landed one of its biggest multimedia rights deals yet, signing a 15-year partnership with Texas A&M that ...

Texas Longhorns head coach Steve Sarkisian makes it clear that he doesn't care how much NIL money his players are making ...

Tepper told KBTX. In the current iteration of Texas NIL legislation, House Bill 2804, universities are not allowed to directly pay athletes for use of their name, image, or likeness. However ...

Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college ...

Texas Tech student Blake Porter appeared on Thursday's episode of the Today show after he went viral for making a 94-foot ...

Texas quarterback Quinn Ewers made it clear Friday that transferring was never an option for him as he considered his future.

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Even before he took the mantle as Texas’ starting quarterback, Manning was topping the NIL Valuation rankings and now, as a Heisman favorite, he is essentially unrivaled. Boasting an estimated ...

The Texas Tech student who made an incredible 94-foot putt during halftime of a Texas Tech men's basketball game was gifted a major surprise.