College football has changed dramatically with the introduction of Name, Image, and Likeness (NIL) deals, allowing players to ...

While the Texas Longhorns baseball squad continues to hit the jackpot in Las Vegas this weekend, one true freshman has turned ...

Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Texas Longhorns head coach Steve Sarkisian makes it clear that he doesn't care how much NIL money his players are making ...

Tepper told KBTX. In the current iteration of Texas NIL legislation, House Bill 2804, universities are not allowed to directly pay athletes for use of their name, image, or likeness. However ...

Playfly Sports has landed one of its biggest multimedia rights deals yet, signing a 15-year partnership with Texas A&M that ...

Texas Athletics secures new method to emphasize their growth and momentum by incorporating new positions that will leverage their pre-existing NIL program. Feb 22, 2025; Columbia, South Carolina ...

Even before he took the mantle as Texas’ starting quarterback, Manning was topping the NIL Valuation rankings and now, as a Heisman favorite, he is essentially unrivaled. Boasting an estimated ...

Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college ...

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Texas Athletics and Learfield’s Longhorns Sports Properties are working to stay on top of college sports Name, Image, and Likeness (NIL) opportunities. To make their NIL and student-athlete ...

If you're looking for cash cows on the Forty Acres, you might find yourself at Darrell K Royal Memorial Stadium or the Texas Longhorns' new Moody Center. Roaming these athletic plains are several ...