Avoid politics. That’s the advice lawyers are increasingly giving US-based content creators who aren’t citizens as an ...

Also one of the most subscribed YouTube accounts, MrBeast holds the number three position for TikTok. His content is full of crazy challenges and huge giveaways. His over-the-top generosity has ...

PREMIUM On June 19th Ethan Klein, an American YouTuber and podcaster sued three streamers who had broadcast lengthy reactions ...

A typical day at Authentic Shawarma and Burger, near Little Italy, was interrupted by Khaby Lame, who has amassed more than ...

As Trump-era immigration policies slam the door on entire nations, no marketing campaign can mask the fallout.

The creator economy is booming, projected to reach $480 billion by 2027, fueled by top creators like MrBeast, Jake Paul, and ...

Jimmy Donaldson, popular as MrBeast, tops the global creator earnings list with $85 million, followed by Indian-origin ...

Khaby Lame, the most-followed TikToker in the world, just stopped by a Toronto burger joint unannounced, and it made the ...

Influencer popularity often reflects their cross-platform presence and brand value.Platforms like Instagram and TikTok are ...

In recent years, social media influencers have not only gained millions of followers but also earned wealth that can mirror ...

Ethel Cain, Sophie Thatcher and Boy Harsher are among over 100 artists to have joined a campaign calling for the abolition of ...