Before the iPhone took over, smartphone ads were a battlefield. BlackBerry launched an aggressive commercial showing a blackberry fruit shooting through an apple, symbolizing its power and focus on business users. Apple quickly clapped back with a clever response. In their version, the blackberry hits the apple but simply bounces off, highlighting Apple’s strength and staying power. These ads reflected a defining rivalry in the early days of smartphones, but over time, Apple’s innovation and eco
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Before the iPhone took over, smartphone ads were a battlefield. BlackBerry launched an aggressive commercial showing a blackberry fruit shooting through an apple,
Businessmoneywealth. Ogryzek · GLORY (Slowed). Before the iPhone took over, smartphone ads were a battlefield. BlackBerry launched an aggressive commercial showing a blackberry fruit shooting through an apple, symbolizing its power and focus on business users. Apple quickly clapped back with a clever response. In their version, the blackberry ...
11.8K views10 months ago
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History and mankind on Instagram: "In early 2009, a short online commercial was created (though not officially approved by BlackBerry’s own ad agency) showing a blackberry fruit fired like a bullet straight into a red apple (symbolizing Apple’s iPhone). The blackberry rips clean through the apple in slow motion, and the spot ends with the lines “The world’s first touch-screen BlackBerry. Nothing can touch it.” — a bold jab meant to suggest BlackBerry’s new touchscreen could beat Apple’s famously
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History and mankind on Instagram: "In early 2009, a short online commercial was created (though not officially approved by BlackBerry’s own ad agency) showing a blackberry fruit fired like a bullet straight into a red apple (symbolizing Apple’s iPhone). The blackberry rips clean through the apple in slow motion, and the spot ends with the lines “The world’s first touch-screen BlackBerry. Nothing can touch it.” — a bold jab meant to suggest BlackBerry’s new touchscreen could beat Apple’s famously
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Wealth / Global Economy on Instagram: "Apple vs. BlackBerry Ad Rivalry: The 2009 Fruit Fight That Shook Smartphones! 🍎📱 In early 2009, BlackBerry's parent company, Research In Motion (RIM), was losing ground to Apple's iPhone, which had launched in 2007 and was winning over consumers with its sleek touch screen and app ecosystem. Desperate to fight back, a New York ad agency called Guava Studios created a bold, 16-second online video ad for BlackBerry's new Storm touch-screen phone. The ad sho
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History and mankind on Instagram: "In early 2009, a short online commercial was created (though not officially approved by BlackBerry’s own ad agency) showing a blackberry fruit fired like a bullet straight into a red apple (symbolizing Apple’s iPhone). The blackberry rips clean through the apple in slow motion, and the spot ends with the lines “The world’s first touch-screen BlackBerry. Nothing can touch it.” — a bold jab meant to suggest BlackBerry’s new touchscreen could beat Apple’s famously
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Wealth / Global Economy on Instagram: "Apple vs. BlackBerry …
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Brandoholic on Instagram: "Remember this iconic ad campaign? The "BlackBerry" fruit shooting through the "Apple" was a bold, clever statement about innovation and power. It's a fantastic example of a symbolic and impactful commercial from a time when tech giants used unique metaphors to make their mark. A truly classic throwback in advertising history! . . . . . . . . #blackberry #blackberrypriv #apple #adcampaign #marketing #tech #throwback #nostalgia #smartphone #innovation #explore #viral #tr
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