How to design an iconic logo—Apple logo designer Rob Janoff on the art of timeless design
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Apple's logo used to have rainbow stripes. In 1977, Steve Jobs asked designer Rob Janoff to create a new logo. The bitten apple with rainbow colors symbolized Apple computers' ability to display color graphics, something rare at the time. The “bite” also played on the word "byte," a unit of computer information. In 1998, when Jobs returned to Apple, he made the logo simpler by removing the rainbow. It became just one color, reflecting his belief that “Simple can be harder than complex. You have
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In 1977, designer Rob Janoff added the bite for one simple reason: sc…
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