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How do you differentiate your business with 40,000 competitors in the same industry? We speak with King Quah, co-founder of custom t-shirt printing design company SaltyCustoms, on his entrepreneurial journey, creating a brand that makes a meaningful impact on his community, and how he turns obstacles into progress. This is part of our series "The Road Not Taken", featuring dynamic, unconventional Malaysian personalities who stand out from the rest, brought to you by the BMW 2 Series Gran Coupé.