Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign
adweek.com
Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."
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