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The idea for the Swanson TV Dinner was born out of a logistical challenge: In 1953, Swanson found itself with 260 tons (or 520,000 lbs) of surplus turkey following Thanksgiving. To avoid wasting the food, Swanson executive Gerry Thomas proposed the idea of packaging the turkey with traditional sides like cornbread dressing, peas, and sweet potatoes in a divided aluminum tray. This concept was inspired by the meals served on airplanes, which were also compartmentalized. The original price of the
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The idea for the Swanson TV Dinner was born out of a logistical challenge: In 1953, Swanson found itself with 260 tons (or 520,000 lbs) of surplus turkey following Thanksgiving. To avoid wasting the food, Swanson executive Gerry Thomas proposed the idea of packaging the turkey with traditional sides like cornbread dressing, peas, and sweet potatoes in a divided aluminum tray. This concept was inspired by the meals served on airplanes, which were also compartmentalized. The original price of the
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